our team
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Bobby Garg is the Founder and CEO of SG Worldwide, the exclusive U.S. importer and distributor of Rampur Distillery’s award-winning Indian single malts and craft gin. Under his leadership, SG Worldwide has positioned Rampur as a premium brand in over 30 U.S. markets, earning recognition among whisky connoisseurs, luxury hospitality venues, and major retailers.
With a deep passion for fine spirits and extensive experience in both entrepreneurship and corporate leadership, Bobby has played a key role in expanding Rampur’s footprint and reputation. His background—from running retail liquor operations to holding executive roles at a leading U.S. liquor distributor—has equipped him with the strategic insight and industry relationships essential for brand growth and market penetration.
Beyond distribution, Bobby has forged prestigious partnerships with Michelin-starred restaurants, luxury hotels, the United Nations, and Indian consulates, elevating Rampur’s global presence. His commitment to excellence and brand-building has firmly established SG Worldwide as a leading force in the premium spirits industry.
Eddie brings over a decade of hands-on experience in the beverage alcohol industry, having built his career from the ground up. He has worked at every level of the sales chain — starting as a delivery sales representative, moving into the role of state market manager, and ultimately serving as regional director of sales across multiple states. This well-rounded background has given him a deep and practical understanding of the full sales cycle and the unique challenges and opportunities within both distribution and supplier networks.
Throughout his career, Eddie has led high-performing teams, opened new markets, launched national and regional brands, and consistently exceeded sales targets. His ability to build meaningful, long-term relationships with distributors, retailers, and key on- and off-premise accounts has been central to his success.
Eddie is known for his strategic mindset, strong market execution, and hands-on leadership style. Whether navigating chain placements, building out route-to-market strategies, or mentoring emerging sales talent, Eddie brings energy, focus, and professionalism to every aspect of the business.
Mike is a proven leader in the beverage industry with deep expertise in tequila and premium spirits. At Allied Domecq, he served as Global Marketing Director for Sauza Tequila and later led national on-premise sales helping top brands like Patron, Jose Cuervo, Tito’s, and Absolut, as well as several successful craft
startups.
Mike currently serves as the VP Sales & Marketing for SG Worldwide.
Rikin Patel is an accomplished professional with extensive experience in the liquor industry, recently appointed as Global Distribution Manager at SG Worldwide. Over the course of his career, Rikin has held key roles in sales management, market analysis, brand development, and regulatory compliance—building a strong track record of driving growth and operational efficiency.
His deep understanding of market dynamics and supply chain logistics has enabled him to lead strategic initiatives across various global markets. At SG Worldwide, Rikin is responsible for expanding international distribution channels, forging strategic partnerships, and implementing innovative, tech-driven solutions to optimize global operations.
With a forward-thinking approach and a proven ability to navigate complex regulatory landscapes, Rikin is well-positioned to strengthen SG Worldwide’s global footprint and elevate its distribution strategy.
Shlok Garg brings a strong foundation in finance and operations to the SG Worldwide team. A Finance graduate from Rutgers University and current MBA student at Indiana University, Shlok has gained valuable experience at leading firms including Bloomberg, UBS, and Verizon. His background in financial analysis and banking equips him with the skills to navigate complex financial systems and support the company’s fiscal health.
At SG Worldwide, Shlok oversees day-to-day operations with a focus on logistics, billing, finance, and banking. His detail-oriented approach and commitment to operational efficiency ensure that the company runs smoothly and meets the demands of a fast-paced and growing industry. His work supports the backbone of SG Worldwide’s operations, enabling the team to focus on market expansion and strategic growth.
Shlok’s combination of academic achievement and hands-on experience adds a dynamic and analytical edge to the SG Worldwide leadership team. His contributions help streamline internal processes while maintaining a sharp focus on profitability and compliance—key strengths that position the company for continued success in the competitive beverage landscape.
Michelle Lam is an award-winning Public Relations leader with over 16 years of experience driving strategic communications, brand storytelling, and high-impact events—especially within the beverage and hospitality industries.
Named to The PR Net Next Gen Awards 2025 and honored by PRSA for Excellence in Reputation and Brand Management, Michelle combines deep industry expertise with a sharp understanding of brand positioning. She also holds a WSET certification, further anchoring her credibility in the beverage space.
A trusted voice in her field, Michelle has been featured in Valley Bank’s inspirHER: Women in Business campaign and has taken the stage as a keynote speaker at major platforms including BlogHer and SHEMedia’s annual conference. She has led public relations workshops for global brands such as Audi, Bentley, Citizens Bank, and Verizon, and regularly shares her insights as a media contributor on iHeartRadio and Business Talk Radio. She has also appeared on TLC’s Cake Boss, bringing her media savvy to the screen.
Sunita Garg serves as Vice President at SG Worldwide Import & Wholesale, where she plays a key role in shaping and executing the company’s strategic vision. With a sharp focus on growth and operational efficiency, she identifies new business opportunities, fosters strong industry relationships, and ensures the company remains competitive in a dynamic market.
Her deep knowledge of the sales industry, consumer behavior, and regulatory landscape allows her to navigate challenges and drive profitability with precision. Sunita’s insight into market trends and her ability to adapt quickly have been instrumental in expanding SG Worldwide’s presence and performance across key segments.
In addition to her business acumen, Sunita is widely respected for her leadership and dedication to social impact. Her ability to balance strategic goals with community engagement reflects her broader vision for responsible growth and lasting success in the premium beverage industry.
Shabad Garg brings a multidisciplinary background spanning complex infrastructure development, project management, and consumer brand-building to SG Worldwide. At NextEra Energy Resources, he worked on the development of large-scale energy infrastructure projects, managing complex workstreams across project strategy, financial analysis, regulatory and legal processes, land acquisition, and cross-functional execution.
Beyond infrastructure, Shabad has experience building consumer packaged goods brands with a focus on the direct-to-consumer space. His work has spanned product development, brand architecture and positioning, messaging and marketing strategy, operations, and go-to-market execution, giving him a practical understanding of how products are developed, differentiated, and ultimately brought to consumers.
At SG Worldwide, Shabad applies this combination of analytical rigor and entrepreneurial brand-building to help position products creatively, strengthen how the company’s brands connect with consumers, and identify new opportunities for growth across products, markets, and channels.
Kunal is a hospitality professional who is a restauranteur, a TV Personality and someone who connects our brands to the world of restaurants, hotels and event industry.
Kunal also is our official ‘Brand Educator’ to new markets and organizes niche events towards our Public Relations and Marketing initiatives.
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