Years of combined experience
Experience across importing, logistics, sales, marketing, PR, finance and brand development.
ABOUT SG WORLDWIDE
Built to move exceptional spirits forward.
Founded in 2013, SG Worldwide is an importer, distributor and brand builder of premium spirits across the United States and Canada, combining hands-on industry experience with disciplined logistics, market development, marketing and sales execution.
OUR APPROACH
Commercial discipline.
Long-term brand stewardship.
SG Worldwide was built around a clear idea: exceptional spirits should be judged by their quality, craftsmanship and story—not limited by where they come from or by the audience they were once expected to serve. That philosophy has been central to our work introducing premium Indian spirits to mainstream North American consumers.
Our journey began with Magic Moments Vodka in New Jersey in 2014 and expanded with brands such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin. Today, our portfolio reaches beyond any single country or category, blending heritage, authenticity and innovation for increasingly discovery-driven consumers.
We work closely with producers, distributors, retailers and hospitality partners to protect product quality, build market awareness and create sustainable routes to growth while preserving the authenticity of every brand story.
First Indian launch
Magic Moments Vodka marked the beginning of our mission to bring Indian spirits into the U.S. mainstream.
North American focus
Importation, distribution strategy and market development across the United States and Canada.
Brand support
From logistics and distributor education through sales, marketing, PR and account activation.
WHY SG WORLDWIDE
Lean by design. Built for long-term brand growth.
Temperature-conscious storageSecure import & transportDistributor relationshipsRetail & hospitality strategyBrand developmentMarketing & PRDistributor educationAccount activationPortfolio scouting
OUR LEADERSHIP
Experience across every side of the business.
Entrepreneurial operators, sales leaders and finance expertise working together to move brands forward.
Bobby Garg
President & CEO
Bobby Garg brings nearly three decades of beverage alcohol experience spanning liquor retail ownership, beer distribution, and executive leadership with a major U.S. wine and spirits distributor. After seeing products from around the world succeed as mainstream brands, he founded SG Worldwide in 2013 with a conviction that high-quality Indian spirits deserved the same opportunity.
As President & CEO, Bobby has led SG Worldwide from its first Indian launch, Magic Moments Vodka in 2014, through the development of a broader premium portfolio led by brands such as Rampur Indian Single Malt and Jaisalmer Indian Craft Gin. His approach combines deep distributor relationships, hands-on market execution and long-term brand stewardship to introduce distinctive spirits to consumers across North America.
Sunita Garg
Vice President
Sunita Garg serves as Vice President of SG Worldwide, helping shape the company's strategic direction and supporting growth across its portfolio. She brings a strong understanding of sales, consumer behavior, market trends, and the regulatory environment, with a focus on identifying opportunities and strengthening industry relationships.
Her ability to pair commercial insight with adaptable leadership supports SG Worldwide's continued expansion across key markets. Sunita also brings a strong commitment to community engagement and responsible growth, helping balance the company's business objectives with its broader long-term vision.
Shlok Garg
Director of Finance & Operations
Shlok Garg oversees SG Worldwide's day-to-day operations across logistics, billing, finance, and banking, helping ensure disciplined execution across the company's growing portfolio. He brings a finance and FP&A background with experience in budgeting, forecasting, financial analysis, and strategic business partnership.
At SG Worldwide, Shlok combines financial discipline with operational oversight to strengthen internal processes, support informed decision-making, and help translate the company's growth strategy into scalable execution.
Shabad Garg
Director of Strategy
Shabad Garg brings experience across complex infrastructure development, project management, and consumer brand-building. At NextEra Energy Resources, he worked on large-scale energy projects involving strategy, financial analysis, regulatory processes, land acquisition, and cross-functional execution.
He also has experience building direct-to-consumer CPG brands across product development, positioning, marketing, and operations. At SG Worldwide, he applies this background to strengthen brand positioning, develop growth strategies, and identify new opportunities across products and markets.
Eddie Soto
Director of Sales & Marketing
Eddie Soto brings more than a decade of beverage alcohol experience spanning delivery sales, state market management, and regional sales leadership across both the distributor and supplier sides of the industry.
At SG Worldwide, he leads sales and marketing efforts with a hands-on understanding of market execution, account development, and brand building. His experience across multiple levels of the three-tier system helps connect portfolio strategy with the relationships and execution needed to grow brands in-market.
Michelle Lam
Public Relations Consultant
Michelle Lam is an award-winning public relations leader with more than 16 years of experience in strategic communications, brand storytelling, and high-impact events, with particular expertise across the beverage and hospitality industries.
Recognized by The PR Net Next Gen Awards and PRSA for excellence in reputation and brand management, Michelle also holds a WSET certification. At SG Worldwide, she brings deep PR expertise and beverage-industry insight to strengthen brand positioning, storytelling, and visibility.
Raxit Shah
Global Distribution Manager
Raxit Shah brings extensive beverage alcohol industry experience across sales management, market analysis, brand development, and regulatory compliance, with a strong track record of supporting growth and operational efficiency across diverse markets.
As Global Distribution Manager at SG Worldwide, Raxit focuses on expanding distribution channels, developing strategic partnerships, and strengthening supply chain execution. His understanding of market dynamics, logistics, and complex regulatory environments supports the company's efforts to build efficient, technology-enabled operations and expand its international reach.
Gabriela Orellana
Executive Assistant
Gabriela Orellana supports SG Worldwide's leadership with organization, coordination, and day-to-day execution. Bilingual in English and Spanish, she brings a background in business administration and finance, along with a creative eye for polished presentations and sales materials.
Her attention to detail, responsiveness, and international experience make her well suited to supporting teams across cultures and time zones.
WORK WITH SG WORLDWIDE